This FAQ covers 3 common questions about Funnel Chart on macOS, including suitable scenarios, data order, and how to show stage values in the chart.
FAQ
What scenarios is a funnel chart suitable for?
- A funnel chart works well for processes with clear stage order.
- Common examples include sales funnels, sign-up flows, activation paths, and campaign conversion reviews.
- If you want to see where quantities decrease across stages, this chart type is usually a practical choice.
Does funnel chart data need to decrease?
- Funnel charts are usually easier to understand when the values decrease from top to bottom.
- If the data does not decrease by stage, the chart may still be created, but the visual result may not match a typical funnel pattern.
- Check the stage order and summary value settings before deciding whether this chart type fits your data.
How can I show the value or conversion information for each stage?
- Open the Funnel Chart edit panel.
- Go to Chart Style and open Chart Elements.
- Turn on or adjust label content and conversion-layer labels to show stage values or related information in the chart.
Glossary
| Term | Definition |
|---|---|
| Funnel Chart | A chart used to show how values change across multiple stages in a process, often for conversion analysis. |
| Data Source | The table or dataset that the chart reads from when generating the funnel view. |
| Funnel Level | A stage in the funnel chart, where each level represents one step in the process. |
| Summary Value | The value used to calculate the size of each stage, such as total records or a selected field. |