Marketing Campaign Planner preview
Campaign Calendar sheet with a Gantt-style timeline tracking campaign owners, start and end dates, weekly progress, status, and budget across multiple marketing initiatives. 1/4

About this marketing campaign planner spreadsheet template

This Marketing Campaign Planner spreadsheet gives marketing teams a centralized workspace to plan, track, and optimize multi-channel campaigns. The template includes four structured sheets: a Campaign Calendar with a Gantt-style weekly timeline, a Campaign Data table for channel-level performance metrics, a Performance summary for ROI comparison, and a Lists governance sheet with monitoring rules and action triggers.

Every cell, column, and layout element is fully editable in WPS Office, Microsoft Excel, or Google Sheets. Replace the sample campaign names, owners, dates, budget figures, and channel data with your own marketing initiatives, and adjust the governance rules to match your team's review cadence.

4 structured sheets

Calendar, data, performance, and governance sheets cover the full campaign lifecycle.

Fully editable

Replace sample campaigns, budgets, channels, and rules with your own marketing data.

Clean dashboard style

Gantt timeline, metric tables, and governance views designed for quick scanning.

Standard XLSX

Works with WPS Office, Microsoft Excel, Google Sheets, and Apple Numbers.

Frequently asked questions
The Marketing Campaign Planner template is designed for planning multi-channel marketing campaigns, tracking performance metrics like ROI and CPL, and monitoring governance rules across campaign lifecycles. Customize the sample text, layout, and other editable elements in WPS Office for your own project.
Use the native XLSX in WPS Office, Microsoft Excel, or Google Sheets. For Notion workflows, reuse the text and structure in a Notion database; for branded visual documents, adapt the content in Adobe Express.
Download the template, open it in WPS Office, and replace the placeholder campaign names, dates, budgets, channel data, and governance rules with your own marketing content.
Yes. Select Download to get the editable XLSX file and open it in WPS Office or another compatible spreadsheet application.
Yes. Adapt it for campaign planning, marketing performance reporting, budget tracking, and team governance workflows. It is available for personal and commercial projects, subject to the applicable template license.