Content Marketing Calendar preview
Monthly content calendar grid with weekly focus rows, daily slots, and channel assignments for Blog, LinkedIn, Email, Video, and Webinar. 1/4

About this content marketing calendar spreadsheet template

This content marketing calendar template helps marketing teams plan a full month of content across six channels — Blog, LinkedIn, Email, Video, Webinar, and SEO. The four-sheet workbook includes a weekly calendar grid with daily slots and focus themes, a production register for tracking every piece from idea to publish, a performance dashboard for channel-level metrics, and a publishing rules reference sheet for editorial workflows.

Built for content managers and marketing teams, the template connects planning with performance. Track budget versus actual spend, monitor impressions, clicks, leads, and conversions, and use the ROI index to compare channel effectiveness. The calendar supports weekly focus themes like Awareness, Consideration, Lead Gen, and Retention to align content with the marketing funnel.

Every cell, column, and label is fully editable in WPS Office, Microsoft Excel, Google Sheets, and Apple Numbers. Adjust the sample dates, channel names, campaign tags, and currency format to match your team's workflow and market.

4 integrated sheets

Calendar, task register, dashboard, and publishing rules in one workbook.

Multi-channel tracking

Plan and measure Blog, LinkedIn, Email, Video, Webinar, and SEO content.

Performance metrics built-in

Track impressions, clicks, CTR, leads, conversions, CPL, and ROI index per piece.

Standard XLSX format

Works with WPS Office, Microsoft Excel, Google Sheets, and Apple Numbers.

Frequently asked questions
The Content Marketing Calendar template is designed for marketing teams and content managers to plan monthly content across multiple channels, track production stages, and measure performance metrics like impressions, clicks, leads, and conversions. Customize the sample data, channel names, and other editable elements in WPS Office for your own content strategy.
Use the native XLSX in WPS Office, Microsoft Excel, or Google Sheets. For Notion workflows, reuse the calendar structure and task tracking logic in a Notion database; for branded visual reports, adapt the dashboard data in Adobe Express.
Download the template, open it in WPS Office, and replace the sample dates, channel names, campaign tags, content topics, owner names, and performance numbers with your own marketing data and team information.
Yes. Select Download to get the editable XLSX file and open it in WPS Office or another compatible spreadsheet application.
Yes. Adapt it for content strategy planning, editorial calendar management, marketing performance reporting, and campaign tracking. It is available for personal and commercial projects, subject to the applicable template license.