A B Test Analyzer preview
Experiment Register sheet for logging A/B tests with variant users, conversions, rates, Z-scores, and significance outcomes. 1/4

About this A/B test analyzer spreadsheet template

This A/B Test Analyzer spreadsheet gives product, growth, and marketing teams a structured workbook for running and interpreting controlled experiments. It includes four sheets — Experiment Register, Decision Queue, Experiment Dashboard, and Lists & Guide — that together cover experiment logging, conversion rate calculation, statistical significance testing via Z-score, and a prioritized decision queue for rollout actions.

The template is built with a clean dashboard layout that makes it easy to scan experiment results at a glance. Every cell, column header, and formula reference is fully editable in WPS Office, Microsoft Excel, or Google Sheets, so you can adapt the workbook to your own metrics, sample sizes, and significance thresholds.

4 structured sheets

Experiment Register, Decision Queue, Dashboard, and Interpretation Guide in one workbook.

Built-in statistical logic

Pre-configured columns for A/B rates, absolute and relative lift, standard error, Z-score, and significance.

Prioritized decision queue

Rank experiments by impact and significance with owner assignments and recommended next actions.

Standard XLSX format

Works with WPS Office, Microsoft Excel, Google Sheets, Apple Numbers, and other spreadsheet apps.

Frequently asked questions
The A B Test Analyzer template is designed for product teams, growth marketers, and data analysts to log A/B experiments, calculate conversion rates and statistical significance, and prioritize rollout decisions. Customize the sample data, column headers, and other editable elements in WPS Office for your own experiments.
Use the native XLSX in WPS Office, Microsoft Excel, or Google Sheets. For Notion workflows, reuse the data structure and experiment log in a Notion database; for branded visual reports, adapt the dashboard content in Adobe Express.
Download the template, open it in WPS Office, and replace the sample experiment data, metric names, variant labels, and significance thresholds with your own A/B test results and business metrics.
Yes. Select Download to get the editable XLSX file and open it in WPS Office or another compatible spreadsheet application.
Yes. Adapt it for product experimentation reports, growth team dashboards, marketing campaign analysis, and data-driven decision reviews. It is available for personal and commercial projects, subject to the applicable template license.