Competitive Analysis Template preview
Title slide introducing the Competitive Analysis Deck with key metrics for tracked competitors, scored criteria, and recommended moves. 1/8

About this competitive analysis presentation template

This Competitive Analysis Template provides a complete research framework for comparing rivals, identifying defensible gaps, and choosing focused market plays. The 13-slide deck walks teams through a structured workflow: scope the comparison, map market position, quantify gaps with editable scores, choose recommendations, and plan ongoing monitoring. Slides include a market context snapshot, positioning map, feature comparison matrix, pricing analysis, channel signals review, pain gap map, opportunity mix, and an actionable 90-day response plan.

Every slide is fully editable in WPS Office, Microsoft PowerPoint, Google Slides, and Apple Keynote. Replace placeholder competitor names, scores, metrics, and strategic notes with your own market data. The clean corporate layout uses consistent typography, data visualization placeholders, and a professional color system that keeps complex analysis readable for stakeholders.

A reusable appendix worksheet is included so teams can refresh the scorecard quarterly, track competitor moves, and maintain a repeatable competitive intelligence rhythm without rebuilding the deck from scratch.

13 structured slides

Complete competitive analysis workflow from market scoping through action planning and quarterly monitoring.

Fully editable

Replace all competitor names, scores, metrics, and strategic notes with your own market intelligence data.

Corporate strategy style

Clean, professional layout with data visualization placeholders designed for executive and stakeholder presentations.

Standard PPTX format

Works seamlessly with WPS Office, Microsoft PowerPoint, Google Slides, and Apple Keynote.

Frequently asked questions
The Competitive Analysis Template is designed for product marketers, strategy teams, and business analysts who need to compare rivals, score competitive gaps, and present focused market response recommendations. Customize the sample text, competitor data, scores, and other editable elements in WPS Office for your own competitive intelligence project.
Use the native PPTX in WPS Office, Microsoft PowerPoint, or Google Slides. For Notion workflows, reuse the text and structure in a Notion page; for branded visual documents, adapt the content in Adobe Express.
Download the template, open it in WPS Office, and replace the placeholder competitor names, scores, metrics, charts, and strategic notes with your own market research data and branding.
Yes. Select Download to get the editable PPTX file and open it in WPS Office or another compatible presentation application.
Yes. Adapt it for competitive intelligence reports, strategy presentations, product marketing decks, and quarterly business reviews. It is available for personal and commercial projects, subject to the applicable template license.